F1 News: Inter begins partnership with Sahara Force India

Sahara LogoSahara Force India is delighted to announce the launch of a new partnership with leading insurance broker Inter. The multi-year deal will see Sahara Force India display Inter’s logos on the front wing of the new VJM08, on the drivers’ suits and on the team gear.

Inter is major player in the insurance market in Mexico and Latin-America with over 35 years of experience delivering bespoke products to its clients. The association with Sahara Force India demonstrates Inter’s desire to continue building its international business base by capitalising on the unique global reach of Formula One.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “We are extremely pleased to welcome Inter to the Sahara Force India family. This partnership highlights the growing global appeal of our brand, a trend reflected by the interest generated by our team launch in Mexico City. This multi-year deal is another important step in our long-term strategy to continue moving towards the front of the grid.”

Juan Ignacio Casanueva, CEO of Inter: “Inter is committed to the highest standards with both our clients and our partners – a philosophy that is reflected by the approach of Sahara Force India. The way the team has opened up to Mexico in recent years shows how they, too, believe in the strength of this market and in the role the country can play on the world stage. We have a long history of supporting Mexican talent in various categories of motorsport so it’s exciting to partner with a team with a Mexican driver in the year that Formula One returns to Mexico City after a 23-year absence. We are excited to be part of Sahara Force India’s journey and we are looking forward to sharing in the team’s success in the coming seasons.”

ABOUT INTER
Inter is a Mexican firm with over 35 years of experience that has become the market leader in insurance brokerage in Latin America. It has more than 4,000 corporate customers in over 150 countries. Its business goal is to generate increasing profitability and provide the best brokerage services being an expert in integrated risk consulting.

Inter is a proud partner of Sahara Force India Formula one Team and looks forward to a great deal of success, both on and off the track.

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