F1 News: Sahara Force India begins partnership with Hype Energy Drinks

Sahara LogoSahara Force India is pleased to announce the beginning of a partnership with Hype Energy, one of the world’s leading energy drinks. Hype Energy branding will appear on the side pod wing of the team’s 2015 car, the VJM08, as well as on the drivers’ suits.

Hype Energy was one of the first energy drinks on the market in 1994. Originally launched by the founder of Hard Rock Café, the brand is now owned by former Formula One driver, Bertrand Gachot. Under his leadership, Hype Energy has built a strong global network to become a leading lifestyle drink. Hype products are now available in over 45 countries worldwide.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “I am delighted to welcome Hype Energy drinks as our latest partner on the eve of the new season. It’s a dynamic and exciting brand that is a good fit with our team image and Formula One as a whole. The global appeal of the sport will provide Hype Energy drinks with a strong platform to continue building its global network and we look forward to a successful partnership.”

Bertrand Gachot, CEO of Hype Energy drinks: “I am very proud and excited about our new partnership with Sahara Force India; I am proud for Hype Energy drinks to sponsor the team I used to race with over 20 years ago! I loved working with its team members and I’m thrilled to meet them again. I’m also excited because Hype has a long history in motor-sports and lifestyle sponsorship. As the team’s supplier of Energy drinks over the last three years, this is a natural progression of our business collaboration.”

About Hype Energy drinks
Hype Energy is a functional drinks brand that was first launched in 1994 by Hard Rock Cafe founder, Barry Cox. The current CEO, former international Sportsman, Formula One racing driver and 24 Hours of Le Mans winner, Mr. Bertrand Gachot, has been involved with the brand since 1997. The Hype Energy range includes Hype Energy UP, MFP, MFP ZERO, ENLITE, MOJITO and SHOT (60mL). Hype Energy drinks are currently available in over 45 countries, with trademarks registered in over 145 countries. The company head offices are located in Dubai, with branches in Europe and the USA.

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