F1 News: Sahara Force India welcomes Channel IT as team partner

Sahara LogoSahara Force India is pleased to welcome Channel IT, a technology group that supplies Mobile Telecom products and services, as its latest partner for the 2015 season. Channel IT branding will appear on the side pod wing of the VJM08 from this weekend’s Australian Grand Prix.

Channel IT works with mobile phone operators worldwide to deliver a range of network infrastructure solutions and mobile VAS, including its airtime credit services and an innovative mobile advertising platform. Over the past 10 years, they have built up a reputation as the trusted experts for a host of major network providers.

Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “As we gear up for the start of the season it’s great to welcome Channel IT as a team partner. They are a significant player in the mobile world and recognise the huge potential of using Formula One to raise brand awareness and drive new business. I’m sure they will enjoy being part of our journey this season and we will do all we can to make this partnership a success.”

Bassim Haidar, CEO of Channel IT Group: “In line with our strategic direction to take Channel IT brands such as Nairtime, ChannelVAS and AdVoice to new markets, we expect Sahara Force India to accelerate this process. Formula One reaches all corners of the globe and we are looking forward to meeting existing and new customers in these vibrant places.”

About Channel IT
Channel IT Group supplies Telecom products and services to Mobile Operators worldwide. Headquartered in Dubai, the group comprises of 4 brands that enable operators to run networks efficiently and to offer innovative and profitable services to their subscribers. Nairtime is the leading company in the field of airtime credit services, whereas ChannelVAS brings virtual airtime distribution, mobile financial, content and entertainment services to market. AdVoice is the group’s revolutionary mobile advertising service that monetizes ad inventory generated by operator’s channels and Channel IT is the largest independent supplier of mobile network infrastructure such as towers, antennas, RF and other cell site solutions.

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