BTCC – ITV BTCC audience increase now at 43 per cent

ITV Sport 'anchorman' Steve Rider interviewing former Champion and now race commentator Tim Harvey in the BTCC pit lane

Official figures have revealed a continuing dramatic increase in the number of people tuning in to ITV Sport’s coverage of the Dunlop MSA British Touring Car Championship in 2011.

Statistics from the British Audience Research Board (BARB) show that an average 43% more viewers had watched the BTCC’s first seven rounds this season compared to the first seven in 2010.

In May, a 36% increase for the opening three rounds had already been recorded compared to the same time last year. Read more of this post