BTCC – ITV extends BTCC broadcast agreement

ITV extends coverage of BTCC

ITV extends coverage of BTCC

New deal secures vast free-to-air coverage until at least 2017

The ITV network will continue to broadcast live free-to-air television coverage of the MSA British Touring Car Championship until at least 2017, it was announced today (Thursday 21 March). Read more of this post

BTCC – Rider & Goodman to front ITV’s coverage of 2012 BTCC season

Duo complete line-up alongside commentators Moody & Harvey

ITV Sport has confirmed that Steve Rider and Louise Goodman will continue to present its extensive coverage of the Dunlop MSA British Touring Car Championship in 2012. Read more of this post

BTCC – ITV BTCC audience increase now at 43 per cent

ITV Sport 'anchorman' Steve Rider interviewing former Champion and now race commentator Tim Harvey in the BTCC pit lane

Official figures have revealed a continuing dramatic increase in the number of people tuning in to ITV Sport’s coverage of the Dunlop MSA British Touring Car Championship in 2011.

Statistics from the British Audience Research Board (BARB) show that an average 43% more viewers had watched the BTCC’s first seven rounds this season compared to the first seven in 2010.

In May, a 36% increase for the opening three rounds had already been recorded compared to the same time last year. Read more of this post